However, from experience partnering with technology vendors like AWS for its cloud infrastructure, WeTransfer decided its development resources would be better utilized on the technology that differentiates them from their competitors instead. WeTransfer considered building a centralized identity management system in-house. “But to add it to our other products, we would have had to implement it from scratch two more times and then work to maintain those systems in three different places.” So about a year and a half ago, we built multi-factor authentication (MFA) in from scratch,” Vermaat explains.
“Creatives use WeTransfer to share work with their clients, and they need to do so securely.
#WETRANSFER WEBSITE UPGRADE#
WeTransfer wanted to upgrade its siloed identity in two ways: improving its customers’ ability to use each of their products, and keeping their users’ data even more secure. “We also wanted a unified way to communicate with our users from a marketing perspective, which is hard to do when a user has a unique identity on each product.”įocus on Core Product Leads WeTransfer to External Solutions “People expect to be able to use one account to access all of the products that a multi-product company offers these days,” Martijn Vermaat, Senior Engineering Manager, explains. However, each of its products handled user identities on their own systems, and WeTransfer knew it needed to rethink its approach to authentication if it wanted to increase adoption of its products. WeTransfer’s set of tools are specifically designed to enable creative professionals to inspire, conceive, share, and deliver their work.
Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into an end-to-end suite of digital solutions with more than 70 million monthly active users in 190 countries. But WeTransfer is more than just a file transfer service for creatives. PR & Communications Coordinator, WeTransfer: Søren Lund Nielsen.Every month, creatives in 190 countries use WeTransfer’s platform to send and exchange around two billion files every month. The result is a rich and engaging site that continues to surprise and delight, and makes brilliant use of the platform’s wealth of visual content.Īgency: WeTransfer. They can also use the artist A-Z to find specific creatives, or browse articles by genre such as film, art and illustration.
The homepage invites exploration: users can click on images in the ‘latest stories’ section to discover features and interviews with artists, or browse a selection of longer reads and staff picks. In January 2018, the brand launched a new editorial platform – WePresent – to showcase the people and stories behind these images.ĭesigned by WeTransfer’s in-house creative team, in partnership with digital creative studio Cartelle, the site’s modular build allows content teams to create bespoke layouts for each new feature, changing background colours and the presentation of images and video to give each article a distinct look and feel.
WeTransfer positioned itself as the go-to file-sharing tool for creatives with its innovative use of wallpapers, showcasing work by global creatives in place of ads to entertain users waiting for files to download.
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